After 12 successful years in the fashion world, SHASHA's decided to
venture into the world of health & beauty. They feel that feeling good
and beautiful is more important than just looking beautiful.
SHASHA'S Health & Beauty employed a selective selling and
distribution strategy . It was distributed through a network of
independent individuals. As awareness takes hold and retail availability
increases , more product lines were introduced.
SHASHA'S Health & Beauty products has followed a customer value-
based pricing strategy. SHASHA'S Health & Beauty products claims
superior quality, it has not positioned itself as a lower cost alternative.
The products are positioned on "Herbal Health & Beauty Products"
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